A competitive analysis is a way to collect and compare data about products (and companies) in the marketplace. This method is often used to highlight strengths and weaknesses of products in order to make more informed decisions about your product strategy. A typical competitive analysis might include information, such as:. An overview of the product landscape (products, companies, prices, market share, etc.) User demographics. Lists of product features. Social media presence (followers, posts, etc.). Evaluation of visual design language . Voice, language, and content.
