Like anything in business, there is no guaranteed method to ensure total success. However, when it comes to digital transformation, the best results come from a strategic step-by-step process. According to a new research by the Altimeter Group, in co-operation with the world’s leading brands, there are six stages along with a maturity model for a purposeful and advantageous digital transformation: Business as Usual: Organizations operate with a familiar legacy perspective of customers, processes, metrics, business models, and technology, believing that it remains the solution to digital relevance. Present & Active: Experimentation drives digital literacy and creativity, albeit disparately, throughout the organization while aiming to improve and amplify specific touchpoints and processes.Formalized: Make experimentation intentional to drive initiatives that are bolder and seek executive support for new resources and technology.Strategic: Recognize the strength in collaboration as their research, work, and shared insights contribute to new strategic roadmaps that plan for digital transformation. Converged: The formation of a dedicated digital transformation team to guide strategy and operations based on business and customer-centric goals. Innovative & Adaptive: Digital transformation becomes a way of business and a new environment and culture is established to identify and act upon technology and market trends in pilot and, eventually, at scale.
